Fashion Changes

July 22, 2020 Paris, França


It was a very atypical Fashion Month. The Spring 2021 season was unlike anything that we have experienced before and in a certain way the fashion industry could finally put into practice what was being said all these last years about sustainability.


JACQUEMUS SS21 fashion show: L'Amour collection

As a result of COVID-19, entire collections were presented virtually forcing editors, buyers, and influencers to take in the runways just like everyone else: one online look book at a time. Designers had to show extra creativity to present their creation while other have chose to take themselves out of the calendar.

Saint Laurent, for exemple. The Maison announced plans to forgo its ready-to-wear show at Paris Fashion Week for the upcoming SS 2021 and the rest of 2020 calendar too. “Now more than ever, the brand will lead its own rhythm, legitimating the value of time and connecting with people globally by getting closer to them in their own space and lives.” the company said in a statement. 

Definitely it’s all about time and connecting, not only with people - but with our planet’s environment. The lockdown period has created a big trend we could see in all of the presented “fashion shows”: the countryside comeback, a desire to go back to the bucolic, go back to freedom.



Valentino Resort 2021

Speaking of trends, we saw a lot of new circular shapes, cotton and knit materials, vibrant mismatching patterns, plaid, transparency, bold colors and rich textures. The designers were faithful to their brands history and iconic fashion elements delivering classic collections, but we could see some concepts in common like the ready to work (from home or at the office)/ suits style, utility wear and total jeans looks, long and light dresses - specially in white.. And oh yeah, the puff sleeve trend keeps going strong! 


All Black Everything 

Black for summer? Yes, please! From skin-tight leggings to short suits silhouette, we could spot an all black outfit in all of the collections presented and we love it!

The White Dress

Which other type of clothing better represents the back-to-nature movement than the white dress anyway?


Under my Sleeve

Whether the swell is focussed on your shoulder, or more gradual down your arm, the puffed sleeves are everywhere now.


Back to Blue

Practical and wearable, but never boring. This season was all about fitting the clothes into our daily routines. CHANEL’s all denim look is a prove of that!



*Photos: Courtesy / Collage by Theriz