Theriz Journal

Creating Art & Sharing Love Since 2009

NYFW SS24 Highlights 1/3

Nova Iorque, NY, EUA
New York Fashion Week started in full speed and I'm so excited to watch this season's shows! I remember I was just a little girl when I watched the first fashion shows on tv, just me and a piece of paper to write down everything interesting that would happen in those catwalks. I'd wait for the end of a show when reporters would go backstage to talk with the designers and then they had an hour-long conversation with fashion editors. I love seeing those characters wearing different clothes and colored hair styles, kind of translating the designers concept into must-follow fashion trends for the next season. "That's a cool job!" I thought and so little I knew how hard it would be to get one for me! Haha.. I mean, after studying fashion and journalism and being writing about the subject for more than 10 years now, yes, I consider myself a Fashion Editor, but still - no paid articles so far :/ It's what I've said here before.. a job for dreamers.
Anyway, see below some of my favorite Spring/ Summer collections presented on the first 2 days of the NYFW. I hope you love it!

Ralph Lauren

In his return to the official NYFW's calendar, Ralph Lauren brought his ranch and an A-list of celebrities back to Brooklyn where he presented a stunning new collection. Long skirts, maxi dresses and flowy fringes made a perfect match with tailored suits and restructured denim creating sophisticated and cool looks for all the Country Chic girls out there. Plus, glamorous golden pieces awaken the - Christy Turlington - goddess inside of each one of us.  

I'm in love with each and every look of this collection, but since we don't have much space here, I'm sharing just a few favorites:

The after-show dinner looked so perfect styled it deserves a space here... right?

I was excited to watch the new collection, but not as much excited as Diane Keaton!

Helmut Lang

New York City street sounds served as background to tell the Helmut Lang story this season. Peter Do, the new brand's designer, unveiled a minimalistic collection with references from Lang 90s classics on a tentative of reintroducing the brand to the new generation.

Love it: T-shirts were printed with snippets of an original poem written by Peter Do’s friend, the Vietnamese-American writer Ocean Vuong.

Do you know why New York Fashion Week comes before the London, Milan, and Paris shows? Because of Helmut Lang. In the late-’90s, NYFW was at the tail end of the European runway tour. And then the Austrian counter-cultural designer moved his line from Paris to NYC, decided to go off schedule and early, and the rest of the industry followed suit.

Christian Siriano

A modern fairytale. Celebrating the 15 years brand anniversary, Christian Siriano had ballet - his first contact with the magical world of fashion - as inspiration to create his new collection. From all black looks, corsets and ribbons, to pretty in (pastel) pink and golden pieces (including a stunning shimmering rainbow of metallics) plus! Lots - lots of tulle, Siriano's summer is a fantasy gala for real-world nymphs.

Grammy Award winner Sia emerged in a massive pink tulle ombré number - like a ballet-themed cotton candy - and oversize blunt pink bob wig topped off with a large pink bow to sing her hit “Chandelier.”

Prabal Gurung

One thing I love about #NYFW shows, designers always find a way to insert the city in as a form to declare their love for it… Plus, we get to see all these incredible sights like this case of the Prabal Gurung location: the Roosevelt Four Freedoms State Park on Roosevelt Island.
Not even the rain could spoil the stunning collection presented. This season, Gurung's designs embarked on an intimate journey, with inspiration rooted deeply in his recent visit to India and memories spent with family, notably his grandmother and as a result, the SS24 collection is a perfect blend of vibrant colors, traditional fabrics, and contemporary Western designs.

Jewelry trend alert! Maxi earrings

Proenza Schouler

Proenza Schouler summer is looking light and sheer. Minimalistic, elegant and introducing a new brand monogram, the show was a travel back to the 90s bringing past fashion icons to our contemporary life style (and climate changes). 


Speaking of the 90s (you see what's the biggest ss24 trend is going to be, right?), Coach celebrated the creative director Stuart Vevers’ 10th year anniversary leading the brand with the SS24 show at the New York Public Library. Slip dresses, up-cycled denim jackets, tailored sweatpants and the cutest bags make the case on why Coach has been successfully transformed into a Gen-Z favorite.

Now, fashion is not only about glamour anymore, we - consumers - are more conscious about what we want and animal leather is not an option. Coach's runaway was interrupted by animal rights activists to protest against the brand's use of leather and as much as the designs are gorgeous, it's time to rethink its materials.

Stay tuned for #NYFW updates and SS24 season fashion trends to follow. 
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