When you think about items to stock as a boutique owner, slippers probably aren’t the first thing you would consider. However, in today’s comfort-driven fashion world, slippers are high in demand as people look for footwear that they can wear comfortably in the house, whilst still being fashionable. If you’re looking to diversify your stock a little this Winter, slippers could be the best thing to do it with, and here’s why…
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Slippers Sell All the Time
Slippers, despite being popular during the colder months, are not seasonal items. They can be worn all-year round and are bought for a number of reasons, including to keep feet warm when it’s cold, to wear in the house, to wear in the garden, to take for travel or spa trips, or even for surgeries. This stream of demand means that they are guaranteed to provide revenue throughout the year, making them a good item for a boutique owner to stock.
They are a Universal Item
Slippers are great in that they appeal to every demographic- they are totally universal and can be worn by people of all ages, genders, sizes and for lots of different reasons. Depending on your customer base, you can tailor the types of slippers you get in to suit them best, knowing that you are going to be able to sell them to nearly all the customers that come to you. They are a low cost item to stock but can be easily marked up, making them a great product to profit from.
They are Suitable for all Boutiques
No matter what your boutique’s individual style or niche is, slippers match any and all and provide a great opportunity to choose styles of slipper that match your aesthetic and the type of clothes that your customers want from you. Eco-friendly boutiques could stock natural or recycled-material slippers, for example. Luxury boutiques can try stocking faux-fur or satin slippers, and boutiques selling kids clothing can go for fun, colorful designs that will appeal to them.
They Can Be Successfully Sold Online and In-Person
Slippers can be sold in boutiques that operate online and in store. They are easy to ship, not heavy items, can be photographed and modelled well and easily, and don’t often require being tried on in person as is the case with shoes. This makes them an easy product to sell with a flexibility that other items don’t have.
They are Great for Boosting Sales
Slippers are great impulse purchases, being of a lower price point and perfect for stocking near tills or as part of bigger displays. Lots of people will be drawn to buying a pair just because they see them and think they are nice, and items like these are important for boutiques that are trying to increase their order values easily.
Final Thoughts
Slippers are affordable, fashionable and profitable for boutiques to stock, and wholesale ones should be a no-brainer for boutiques trying to boost their revenue and add something a bit different to their inventory. They bring comfort and style to your stock and are a highly profitable item- benefitting both you and your customers.
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